Furniture Store Marketing – When Everyone Is Your Customer, No One is Your Customer!

One of the biggest challenges home furnishing owners must overcome, in order to be successful in this new economy, is the dreaded I-offer-everything-for-everyone syndrome. On the surface this looks like a sure-fire way to get more customers, but it is already proven time and time again that it is not always the most successful way to prosper in your store.

If you are an independent home furnishing retailers, then chances are you have a limited budget and limited space to work with. So, if your store offers several contemporary collections, several ultra-modern collections and some eclectic pieces as well as some early American collections scattered through you store, do you really think that you have enough of any of those styles to satisfy the type of customers who are looking for a specific style? However, style is only one way to target your customer.

In fact, the most successful furniture retailers in my area focus on a couple of things to attract a specific type of customer:

  • Complete living room packages for under $ 2,000 or furnish your entitlement home for under $ 5,000.
  • Long-term low or no interest financing
  • Fast delivery within 3 days or less
  • Lower prices for packages

So, by narrowing down their advertising, they attract a customer that wants to purchase multiple pieces, which in turn, drives the average ticket sale and profits up. They then offer attractive financing terms which attracts customers with good credit and income, while enticing them to spend more money because the customer has longer to pay for it.

Most importantly, they save the customer money by buying more and can get it in their homes in a couple of days. There is also another twist to these retailers. They reward their salespeople handsomely for NOT selling the financing, but getting customers to pay off their balances in less than 90 days.

There is a common slogan in marketing statute, "There are riches in niches." Simply put, this slogan means determine who your most profitable, enjoyable and easy to attract customer is, and then specialize in getting more of those customers to come into your store and buy. You do this by creating a USP (Unique Selling Proposition) that compels your most profitable customer to come back into your business again and again.

What if you reviewed your business over the last couple of years and discovered the following trends about your customers and prospects:

  • Wives initially visited the store without their husbands.
  • Recently married
  • Had three kids
  • Lived within five miles of your store
  • Spent between $ 800 – $ 1500 on sofa, loveseat and tables.
  • Paid by Visa, MasterCard or Discover

Once you have this information, you can redesign your store and business to cater to more of the same types of customers that are currently spending good money in your store.

However, you can only use this information to your advantage if you take the time to find out who your customer is, what is important to them and what they really want.

It may come as a surprise to you, but your customers want more than just a sofa. If you are just selling a sofa, you are missing out on a ton of business. Here are a few of the keys I have discovered over the years:

  • Do not sell mattresses, sell relief from back pain.
  • Do not sell home theater seats, sell the entertainment experience.
  • Do not sell sofas or loveseats, sell comfort and warmth.
  • Do not sell furniture, sell status and prestige.
  • Do not sell interior design, sell ENVY and the WOW factor!

Once you know what your customers really want then, you could use that information to create a USP that attracts more of the same type of customers. For example:

  • "Do not hire expensive interior designers, use our 23 point design checklist and give your home a million dollar look for FREE!"
  • "Discover how to give your home an extreme $ 20,000 makeover, on an $ 8,000 budget."
  • "Your family and friends will say" Oh my gosh! Your home is simply amazing! "In 27 seconds flat … we guarantee it!"

Decreasing Stress by Hiring Limousines For Travelling Long Distances

Cars have become an important part of human life; nowadays it is just impossible to think anything without the role of cars involved with it. People need cars in each and every work that they do; travelling long distances, short trips, attending parties, meetings and lots more. But there are certain disadvantages too; when you travel for long period of time with friends or family, you get exhausted driving the car for such long periods. When you reach the desired location, you get too much tired and cannot enjoy with others. The best option to prevent such situations is to hire a car for taking you to the place you want to go. But, not just any car can give you proper comfort all through the way. So, for a break less, comfortable and easy journey you have to hire a luxurious car like a limousine.

Several car rental companies have grown up in United States and the Longmont limousine is one such company which provides luxurious limos for hiring. When you hire a limousine for travelling long distance, you do not have to take any kind of responsibility. Just make a reservation to any such limo rental company like the Longmont limousine and make preparations at your house. The chauffeur driven limo will arrive at your house at the right time and take you to your destined location. While travelling you can enjoy to the full limit with your friends, you do not have to take the trouble of driving. The comfort you get in the limousines provided by the Longmont limo company will not stress you out.

Apart from the leisure trips, when you have attend any important official meeting in any other city you can hire limos from the Longmont limo company. As you know, that traveling long distances in very stressful and leave you totally exhausted after you reach the destination. If you have to drive for long hours to attend a meeting, you cannot give your optimum performance in the meeting. But if you hire a limo, the chauffeur driven limousine will you pick you up at the right time and take you to your destination. While travelling you can take rest or even prepare for the meeting that you are going to attend. Moreover, travelling in a limousine provided by the Longmont limo car rental company will give you adequate comfort throughout your journey.

The punctuality of the chauffeurs of the Longmont limousine company is noticeable. They arrive at your house at the exact time that you have told them, calculate the total time that they will take to drop you at your destination and take you to the destination. If you are from Denver, you are really lucky to get the services of the Longmont limousine company all throughout the year. But, if you are not from the boulder county, you can search for other car rental companies who can provide you with excellent limousine services. The limousine services have become popular all over United States, most people hire limos for their trips.

Garner Compliments Wearing Rose Gold Jewelry, the Latest Jewelry Trend

Rose gold jewelry, this is appearing since the past 2 to 3 years. This is a blush color metal and has gained prominence during spring and summer. This trend as gold fixtures is bought even as a gift. Today, this precious metal is widely used and women, you must have at least one in your collection.

Adding rose jewelry into your collection means find the pieces of jewelry that look good and go well in combination with your yellow gold and silver jewelry. The gold jewelry looks nice, regardless of the style or metal. Having a personalized rose ring stack is fun. These minimalist competing bands are now available as motifs and in varying thicknesses that it can be a statement ring that is less expensive yet appears dazzling with gemstone studded. The color braided gold band makes it very special.

How it is Made

First, Rose gold appeared in Russia as copper infused metal was incorporated in the jewelry designs by Carl Faberge, the well-known jeweler.

Rose actually is not available directly from the nature. As already known, the pure gold is in same color and the jewelry color changes only owed to the mixing of alloys or other metals. The metal mixing ratios change the gold color.

The metal receives its colors on mixing copper alloys with pure gold and silver is also added in small amount. The mix having more copper means the jewelry shows redder and the one with less copper comes in pink color.

The typical 18k modern-day rose looks featuring gold to 75%, silver 4% and copper to 21%. The fact is that as the content of silver reaches to 5% or closed, you will notice gold appearing more of pink in color.

The beauty of rose jewelry is that it offers a comprehensive look and the jewelry looks simple, yet stylish garnering compliments from your neighbors, love, coworkers, friends and relatives.

Rose Jewelry prominence

Copper is an alloy. Owing to the high copper content only the rose gold jewelry emerges and as the fact is that copper with age gets darker and over time less rosy. The jewelry appears vintage inspired, but certainly is a style statement.

Today, the market has rose jewelry in lots and there are designers trying to bring different styles using this hue of gold. The purple gemstones fit in soft pink makes the rose look stunning and reflect your skin glow.

The necklace pendants in rose gold also look amazing. Rose gold was used in the Victorian era in the pendants and today is a bohemian style. If you are a person loving antique jewelry, turn the gold into some jewelry piece of your taste. Even if a rose jewelry is broken, you can wear it as a brooch or a stickpin, it will shine. The rose gold jewelry is recognized as personalized jewelry offering a feminine touch and charm. Use it for your Zodiac sign and use it as charm pieces in your jewelry, in the necklace or ring, it is sure to look beautiful.

Why Holiday Villas Are Popular in Most Holiday Destinations

Holiday villas with swimming pools are becoming a very popular form of holiday accommodation with holiday makers going on a family holiday. You are now able to stay in a villa in most countries in the world.

These holiday homes are especially popular in countries with a warm climate. There is nothing better than sitting outside your holiday villa by the side of the swimming pool with a cool drink.

When choosing a villa for your vacation you need to consider very carefully what sort of holiday that you want. The first thing to consider is what sort of climate that you are looking for. There are typically holiday villas in most climates but there is a much greater selection of villa in the countries that have a warmer climate. You must decide how hot you want it to be and what time of the year you want to go away on your villa holiday.

Having decided on the climate, you must then look to see which country can offer you that climate on your vacations. Some countries may require you to get a visa to spend your vacations there and other countries that you consider for a villa holiday may require certain vaccinations before you go there. Then check how long it will take you to fly to your chosen destination and also if there are flights available.

Once you have done this you can start thinking about what sort of villa accommodation that you are looking for. There are some superb villas available around the world and they vary in price to suite just about every budget.

For holiday makers looking for a relaxing holiday by the beach it is possible to find some stunning villas with swimming pools right by coast. For families looking for a villa in the mountains there are also plenty to choose from with some offering spectacular views over the local countryside.

Most holiday villas have swimming pools. You must check to see if you want a swimming pool with your holiday villa and what size the swimming pool is. Many holiday villas also have outside barbecue areas and outdoor seating areas. In some countries that have mosquitoes you will find that some of the holiday villas have mesh screens around them to keep the bugs out.

It is possible to find holiday villas to suite almost every budget. There are some small two bedroom holiday villas and also some huge holiday home with seven or eight bedrooms. Some families like to go on a villa holiday by themselves and others like to stay in a larger holiday villa and take friends with them.

Atypical villa will have bedrooms with en-suite bathrooms. Typically the master bedroom or suite will be much larger than the other bed rooms in the villa. It will also have the best bathroom in the villa. Typically it will have a walk in shower, large bath and his and hers washbasins and a toilet. Above the washbasins will be a large mirror and below there will be plenty of storage space.